2 · The project Is this a refresh or a new build? * Select… Refresh an existing site (keep most content, new design/platform) Rebuild from scratch Not sure — that's part of what I need help deciding
What is the site's main job? * A site can do several things, but one of them pays for it.
Select… Bring in donors or funding Bring in clients, customers, or sales Recruit volunteers, members, or attendees Explain who we are and build credibility Publish and organize a lot of content Something else (explain below) Who is the site for? * The people who will actually visit — donors, families looking for services, members, buyers. Be specific if you can.
What isn't working about the current site? Skip this if you are starting from nothing.
Pages or features it must have Online giving, event registration, a members-only area, a blog, an online store, a calendar, forms — whatever you already know you need.
Where is the content (words and photos)? Select… All written and ready Mostly written, needs editing Partly written Starting from nothing — we'll need help writing it
Who will maintain it after launch? Select… Me — I want to make updates myself Someone on our team We'd rather pay someone to maintain it Not sure yet
4 · Inspiration Give us at least three websites you like the look or feel of. They do not need to be in your field — a restaurant site with the right mood is more useful than a competitor with the wrong one. Say what you like about each: the layout, the photos, the tone, how easy it is to find things. *
Site 1
Web address *
What do you like about it? *
Site 2
Web address *
What do you like about it? *
Site 3
Web address *
What do you like about it? *
Add another site Anything you definitely don't want? Sites you dislike, styles to avoid, things the current site does that must not carry over.